Forget the twinkly lights and bougie candles. Londoners know the real vibe-setters are buzzing neon monsters. Big, brash, and buzzing louder than a drunk bloke on the Central line, neon is having a moment, and it’s got opinions. From what’s left of Soho’s neon jungle to Shoreditch’s artsy corners, neon signs are London’s emotional support lights. They shout, wink, judge, and sometimes spell something wrong—but that’s part of the charm. Truth is: London is a moody city.

It rains sideways. The buildings look like they were drawn with no joy. So when a bright pink sign says "Keep Serving Looks" from the window of a café you never noticed before, it means something. It’s therapy with lights. And it’s not just for the ’gram. Neon signs have roots here. Walthamstow’s glowing legend? Legendary. If you haven’t been, make the trip. Bring sunglasses. Maybe a friend to guide you out, just in case.

Neon is the great equaliser. Pubs, custom neon lights for rooms cafés, even pet groomers are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a rom-com scene. And the phrases. "Treat Yo Self." Neon signs whisper it all while you sip a cocktail out of a repurposed glass. Cheesy? But also comforting. Like being hugged by a disco ball. Neon in London isn’t just lighting. It’s part statement, part joy, cool neon lights for bedroom and completely over-the-top. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt.

Now go strut." So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your life choices—just accept it. The sign believes in you. Even if it’s barely hanging on.

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